Jayde Melling

Building a brand is more than just picking a logo or choosing your favourite colours. It’s about crafting a story that speaks to the heart of your audience. When you develop a purposeful brand identity, you’re not just selling a product or service, you’re sharing a mission, a belief, a reason for being. This is what makes your brand memorable and meaningful. Why does it matter? Have you ever felt drawn to a brand because it seemed to stand for something bigger? That’s the magic of a clear...

Creativity has always been a core part of who I am. As a designer, I thrive on bringing ideas to life visually, crafting designs that tell stories and evoke emotions. Yet, for years, I struggled to understand why certain aspects of my creative process felt chaotic, why focus sometimes slipped through my fingers, and why my mind raced in ways others didn’t seem to experience. Recently, I was diagnosed with ADHD and am currently waiting for an Autism assessment. This new understanding of my...

If you’re starting a business (or refreshing an existing one), chances are you’ve said one of these things: “I just need a logo.” “I think I need branding… but I’m not totally sure what that includes.” “Aren’t branding and visual identity the same thing?” You’re not alone. These terms get used interchangeably all the time but they mean very different things. Understanding the distinction can save you money, time, and a whole lot of frustration. Let’s break it down. 1. Branding: The Big...