Jayde Melling

If you’re starting a business (or refreshing an existing one), chances are you’ve said one of these things: “I just need a logo.” “I think I need branding… but I’m not totally sure what that includes.” “Aren’t branding and visual identity the same thing?” You’re not alone. These terms get used interchangeably all the time but they mean very different things. Understanding the distinction can save you money, time, and a whole lot of frustration. Let’s break it down. 1. Branding: The Big...

In today’s competitive market, standing out as a business is more important than ever. Customers want to connect with brands that feel...

In today’s fast-paced world, branding is often misunderstood and underestimated. Many people think branding is just about a logo, but...